I don't know about you, but when I log onto Facebook and see Nordstrom's post about the latest fashion trend I feel a surge of excitement. Nordstrom’s genius tips on how to wear these trends have me searching the pages of their online website for the latest pumps and a handbag to match. I guess you could call me a devoted customer (or a shopaholic), but you can also note that their social media marketing has been effective in my case.
Nordstrom is not the only company to jump on the social media bandwagon. Almost every major company has established a Facebook page. The goal is to create a large following base that will “like” you and keep up with the latest promotions thereby generating a large customer base. Although social media networks allow people to connect to brands and retailers with ease, simply “liking” a company does not necessarily mean that this networking has been effective. What good is a “like” without a purchase, or at the very least a store visit?
The effectiveness of social media marketing depends on the ability to keep the customers’ attention. While some people still prefer traditional methods of interaction with brands, social media networking can help to get more people into a store or onto a website. It’s all about engaging the customer and making them feel special. Take Nordstrom for example, who posted the following on Facebook a few weeks back:
This post got 55 “likes” and 35 comments. While the effectiveness of the “likes” has yet to be determined, the comments prove that followers felt engaged enough to post their responses on Nordstrom’s page. These comments created a connection between the followers and Nordstrom that would not have been possible without social media. Let’s face it, social media marketing is here to stay and we as followers can either embrace it or shun it.
So, what spring trends am I most excited to wear? Killer wedges, white denim, and romantic blouses.
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